Bookmarked: The Zen Of Social Media Marketing By Shama Kabani
Anyone who knows me knows that I find writing in, highlighting, dog-earring or otherwise marring a book to be a most profound sacrilege. And so I'll admit here that this book brought me to sin. Not...
View ArticleOn The Bookshelf: Monetizing Online Forums By Patrick O’Keefe
Just this summer I had the opportunity to interview Patrick O'Keefe, an energetic and inspirational entrepreneur who knows a thing or two about running a successful business. His passion is for...
View Article“Great By Choice”: Book In A Nutshell
A century ago, two heroic men led daring expeditions to the South Pole, a journey of 1,400 miles in subzero temperatures. It was autumn, 1911, before the advent of mass communication. Famed researcher...
View Article“Predictably Irrational”: Book in a Nutshell
I didn’t need to read this fun book to know that we humans often behave in irrational, self-defeating and foolish ways. But Dr. Dan Ariely, professor of behavioral economics at MIT, shows that human...
View ArticleOn The Bookshelf: Boost Your eBook Sales Success By Marquita Herald
True confession: I have no idea how to use Amazon's Kindle publishing platform. So when I was given the opportunity to review this book, I jumped at the chance. Let's just say that not only do I now...
View ArticleOn The Bookshelf: LinkedIn Marketing: An Hour A Day By Viveka Von Rosen
The truth is, LinkedIn is a little intimidating. It's one of those must-have social profiles for a business person but it always seemed harder to manage than any of the other social spaces. So I admit...
View ArticleOn The Bookshelf: Managing Content Marketing By Robert Rose And Joe Pulizzi
I just wrapped up attending Social Media Examiner's "Content Marketing Success" summit, and one of the best sessions was given by Joe Pulizzi of the Content Marketing institute. Joe has a way of being...
View ArticleOn The Bookshelf (Plus A Giveaway): Networking Is Dead By Melissa G. Wilson...
Ready for the giveaway? Two books. One week. Starting with this one! If your idea of networking is getting stuck in a room full of strangers, handing out business cards and nodding while some guy...
View ArticleThe Mobile Wave: How Mobile Intelligence Will Transform Everything: Book in a...
In many ways it seems as if the mobile wave is already here. Smart phones have changed how we communicate, how we do business and mas been pivotal in world events in ways that couldn't have been...
View ArticleOn The Bookshelf: The Zen Of Social Media Marketing By Shama Kabani [Giveaway!]
Do you want to get started using social media but aren't sure how? Have you jumped in but feel a little like a boat drifting at sea, not sure when to post, what to post... or maybe even why? If you're...
View Article“To Sell Is Human” by Daniel Pink: Book in a Nutshell
Daniel H. Pink, following up bestsellers “A Whole New Mind” and “Drive,” wants to clean up its bad reputation and recast sales not as a way to get the best of others, but to improve the world. Learn...
View ArticleWord of Mouth Marketing: How Smart Companies Get People Talking: Book in a...
Online word of mouth cements your reputation and amplifies it, but what you do offline matters most. . . all the online stuff you invest precious resources into—your lovely website, your email...
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